It's that time of year again, summer is heading to a close, school is about to start up again and the annual Stoptober event is about to start.
This year though there has been a big change, for the first time the government run campaign is going to feature e-cigarettes.
For those who don't know Stoptober is a month-long campaign to help people stop smoking in the September (hence the name).
Over the years more than 1.5 million people have tried to quit during the event. This will be the 6th event, and for the first time they will focus on e-cigarettes and how they help.
The reason for this change is simple, e-cigarettes help people quit.
In the study of last year's Stobtober they found that over half (53%) the people who tried to quit used e-cigarettes. This makes it the most popular tool by far.
But what really helped persuade the organisers of Stoptober were the amount of people who were successful. Last year over 20% of people successfully quit, the highest quit rate on record!
Though the researchers stressed that there were a number of factors in this rise of quitters, the fact that e-cigarettes were the most common tool to help quit last year, and the quit rate went up can't be ignored.
That's why in this year's adverts and information booklets e-cigarettes will be pride of place. What makes this even better is that currently vaping isn't allowed in adverts!
Another encouraging piece of news that came out of the study from last year's Stobtober was they type of people who were quitting. As we've talked about before the rich have stopped smoking, while the poor haven't. That's why it was great to see the amount of people from lower income families who were able to quit was on the rise (with the help of e-cigarettes).
So if you want to take part in Stoptober and see if you can make the switch, why not try one of our starter kits?
