WHY HAVE UK SUPERMARKETS REMOVED ELF BAR 600 FROM THE SHELVES?

Table of Contents

• WHY HAVE UK SUPERMARKETS REMOVED THE ELF BAR 600 FROM THE SHELVES?
• INTRODUCTION
• WHAT IS AN E-CIGARETTE?
• WHAT IS E-LIQUID?
• WHAT ARE DISPOSABLE E-CIGARETTES?
• BACKGROUND ON ELF BAR PRODUCTS
• FEATURES AND SPECIFICATIONS OF ELF BAR 600
• WHAT DID THE DAILY MAIL FIND INVESTIGATING DISPOSABLE E-CIGARETTES?
• WHY IS AN OVERFILLED DISPOSABLE E-CIGARETTE TANK PROBLEMATIC?
• IMPACT ON VAPERS AND THE VAPING INDUSTRY
• 2024 UPDATE - ARE DISPOSABLE VAPES BEING BANNED UK?
• WHY SMOKO IS THE ANSWER
• WHY HAVE UK SUPERMARKETS REMOVED THE ELF BAR 600 FROM THE SHELVES - CONCLUSION
• REFERENCES

This means the overfilled Elf Bar 600s could provide more puffs than expected, raising questions about how many puffs users were actually getting compared to the legal standard. For a casual vaper, this increased puff count could mean the device lasts significantly longer, potentially stretching over several days. A recent investigation by the Daily Mail and Trading Standards into disposable E-Cigarettes for sale in the UK found that a batch of Elf Bar 600s that made their way onto shelves in supermarkets Sainsburys, Tesco and Morrisons, contained between 3ml and 3.2ml of nicotine which is 50% over the legal limit of 2ml for the UK. 

This beaches UK and EU vaping regulations and laws (1).

*2024 Update - Check out the new SMOKO VAPE MAX! The perfect replacement for your disposable vape when the disposable vape ban arrives in 2025 - try it for free when you buy a box of SMOKO VAPE MAX refills!

 

Tobacco use causes around 7 million deaths per year (2) so it is no wonder that health authorities try to educate people about the harmful effects of smoking and tobacco use, and many provide services to help smokers quit.

Before the invention of the E-Cigarette, smokers were resigned to quitting tobacco cold turkey, by using Nicotine Replacement Therapy products such as the nicotine patch and nicotine gum, or by using a medication intended to block the rewarding effects of smoking (3). While these products were the best on offer at the time and were effective as a form of harm reduction, the invention of the E-Cigarette changed everything.

One of the ways that the UK health authorities protect consumers of E-Cigarettes is to enforce a maximum legal limit on the amount of e-liquid in a given container – this is set at 2ml. A recent article in the Daily Mail (4) shared the results of their investigation into disposable E-Cigarettes, finding that a number of Chinese made disposable E-Cigarettes contained well over the legal limit of 2ml.

 

The E-Cigarette allows smokers to get their nicotine in a similar fashion to smoking but with at least 95% of the harm removed, according to Public Health England. This means that E-Cigarette users, or ‘vapers’, get their nicotine while using an action almost the same as smoking, which may explain why studies have shown that E-Cigarettes could be up to twice as effective as forms of nicotine replacement therapy.

An E-Cigarette uses a battery to heat the e-liquid contained inside, turning it into an aerosol or ‘vapour’. Many modern devices, such as the Elf Bar 600, use inhale activation, meaning the device automatically produces vapor when the user inhales, with no need to press any buttons. Some devices also include an LED indicator to display the current battery level, allowing users to monitor when the device is running low. This vapour is inhaled by the user, delivering nicotine to the body via the lungs. This similar action is part of the habit that smokers develop and can leave a big hole when trying to quit smoking by other methods.

E-liquid is one of the names given to the mixture that E-Cigarettes use. Other names include ‘vape juice’ or just ‘juice’. It is made up from propylene glycol PG and vegetable glycerine VG (both of which are used in many foods and medicines and are considered safe by the FDA and WHO) and flavourings – and the all-important nicotine!

E-liquid can have different balances of VG to PG – this changes the vape experience. At SMOKO, we find customers with a smoking background like to feel a similar sensation when they vape, delivering a ‘throat hit’ that is close to that smoking sensation – for this we use a balance of 80/20 PG to VG. If you find yourself with a high VG liquid you need to ensure you are using a device powerful enough to turn the thicker mixture into a vapour.

E-liquid is available with different concentrations of nicotine, too. The maximum legal limit for retail e-liquids is a 2% nicotine strength – but you can find a range of nicotine strengths, all the way down to 0% nicotine. 

 

Many e-liquids use nic salt e formulations, which provide a smoother throat hit compared with freebase nicotine and are popular for higher nicotine strengths. Nicotine salt is commonly used in pre-filled pods and disposable devices for a smoother experience.

 

There is a massive range of E-Cigarette devices available, from the cigalike style that looks and feels like a cigarette, to the complex box mods which are the brick-looking things you may have seen vapers with - you’ll know them by the huge clouds of vapour! Disposable e-cigarettes like the Elf Bar 600 are often marketed as a simple vape kit with a compact design, making them easy to carry and use on the go.

Disposable E-Cigarettes are an all-in-one sealed unit that contains the battery and the tank for the e-liquid. These devices are pre filled with e-liquid, offering maximum convenience for users who want a hassle-free experience. Prefilled pods, such as the bar 600 prefilled pods, further enhance user convenience by allowing easy swapping between flavours and straightforward installation for long-lasting use. They are a ‘one-and-done’ situation: when the battery or the e-liquid has run out, you throw it away. Sadly, due to the sealed nature of the unit and difficulty separating the pieces, disposable E-Cigarettes will most likely find their way into landfill instead of being recycled.

In contrast, devices with refillable pods or prefilled pods and a rechargeable battery offer a more sustainable alternative. Refillable pods allow users to choose their preferred e-liquid and reduce waste, while a rechargeable battery supports prolonged use and minimises environmental impact.

For selling in the UK, these are subject to the same rules and regulations as everyone else – so there shouldn’t be more than 2ml of e-liquid, regardless of strength, in any given disposable E-Cigarette. With the introduction of a disposable ban in some regions, many users are now considering reusable vaping devices as a practical and eco-friendly solution.

 

The Daily Mail investigation bought disposable E-Cigarettes from three brands across Sainsburys, Tesco and Morrisons supermarkets located in London, Derby and Sheffield. While two brands contained the correct amount of e-liquid, the Elf Bar 600s were found to have between 3ml and 3.2ml. That means they were overfilled by at least 50%!

This raises questions about the quality checks in place for at least the producers of Elf Bars, if not other Chinese manufacturers as well. Tesco and Sainsburys have removed the line of Elf Bar 600s from their stores, and Morrisons are working with the manufacturer and Trading Standards to investigate the situation.

The manufacturer has apologised for this ‘inadvertent’ breach of the rules (5), explaining that larger tanks designed for markets outside the UK were fitted to their UK products. They insist, however, that it doesn’t impact the safety of the product.

Putting aside the legal restriction of a maximum tank size of 2ml, why would overfilling of these devices be problematic?

Firstly, the product is not as advertised. While nicotine poisoning is hard to achieve while vaping, someone under the impression that there is 2ml in the tank of their disposable could race through the liquid and be under the impression they have consumed 2ml of 2.0% nicotine liquid when they have actually consumed over 3ml. If 2ml of 2.0% liquid is equivalent to roughly 40 cigarettes worth of nicotine, then consuming over 3ml of 2.0% liquid is equivalent to roughly 60 cigarettes worth of nicotine. While not enough to cause serious harm, it could certainly make you feel a bit ill!

Secondly; it is a sad reality that these disposable E-Cigarettes, marketed with enticing flavours, are finding their ways into the hands of youngsters. While vaping is illegal for under 18’s, a recent survey found that 7% of 11 to 17 year olds vape regularly, this has increased from 4% in 2020. Worse yet, a survey of 3000 teachers found half of them have caught a student vaping in school, and 1 in 5 teachers have found a student as young as 11 with a vape (6).

This indicates a problem that needs to be tackled, but coming back to our original point, young people will be more affected by nicotine due to their body size and weight. So: if a young student gets their hands on an overfilled disposable E-Cigarette, they may well suffer more than an adult who has overdone their nicotine intake.

Thirdly, still with the youth vaping, youngsters are going to experiment – it’s a part of growing up. We can educate, encourage and guide, but ultimately teens are going to push the boundaries a bit. There is something to be said for instating heavier punishments for those caught selling to under 18’s to minimise the occurrence, but in the event that a teenager gets hold of a disposable E-Cigarette, I would prefer they are limited to the 2ml legal maximum limit. This will produce effects like:

• The teen will have to break the law, as will the person selling them the disposable E-Cigarette, for the teen to vape more than 2ml. This increases the risk of getting caught, the seller being removed and punished and the teen’s parents being notified. Undesirable outcomes for all involved.

• Reducing the chance of developing a stronger addiction to nicotine. Many people try smoking but don’t go on to smoke. The chances of continuing to smoke increases the more you smoke because the presence of nicotine increases the number of receptors in the brain that nicotine acts on. While vaping doesn’t deliver nicotine as aggressively as smoking does, having an overfilled disposable E-Cigarette with an additional 50% liquid in will naturally mean more nicotine intake (an additional 20 cigarettes worth at the 2.0% strength), which means a higher chance of developing an addiction.

• Vapers who use these disposable E-Cigarettes have a skewed view of how long 2ml of e-liquid should last them. This gives them a misrepresentation of products on the UK market as they will likely compare any other vaping products to how long the disposable lasted them. This is not consumer friendly because it gives the impression of being a longer-lasting product when it actually just contains more liquid.

2024 UPDATE - ARE DISPOSABLE VAPES BEING BANNED UK?

It was announced on the 28th January 2024 that the disposable ban on vapes is being implemented in the UK (7). This disposable vape ban is part of government plans to tackle the rise in youth vaping and reduce environmental waste. Exactly when this disposable vape ban will come in to force is not yet known, but users of disposables will need to look elsewhere to get their nicotine - so consider SMOKO E-Cigarettes!

WHY SMOKO IS THE ANSWER

SMOKO is a UK based E-Cigarette company that has been helping smokers to quit cigarettes for over 10 years. We have been through all the changes to the E-Cigarette regulations, always adhering to the standards set out by the UK regulatory bodies.

Our E-Cigarette and vape kits use prefilled pods and rechargeable batteries that can be purchased separately - but our starter kit includes a battery and refills to to get you going. We offer same day dispatch with a range of couriers, including Royal Mail, and quick delivery times for UK customers!

Check out our Trustpilot reviews and other customer reviews on our website to see how SMOKO customers enjoy their favourite flavours - everything from fruity to tobacco flavours are available across our range of E-Cigarettes and Vapes - so check out our great starter kit deals for a seamless switch today!

 

Vapers who use the Elf Bar 600s may be happy they’ve paid for a product that contains more than advertised, so essentially got a really good deal. This is one point of view, but if the manufacturers inadvertently broke this rule, are there other regulations they are inadvertently not adhering to?

Sometimes it may seen that the 2ml legal limit for e-liquid tanks just gets in the way, however it does provide some protection for the youth who manage to get their hands on disposable vapes. As we do not know the quality of ingredients used in Chinese e-liquids, it seems even more important to ensure products produced in China adhere to the rules and regulations for their products here in the UK.

At SMOKO, our e-liquids are made in the UK and tested with our devices so you know you are getting a high quality product that is in line with the high standard of quality expected by the UK medicine regulator, the MHRA. If you are a smoker looking to quit, choose SMOKO for a product you can trust!

We encourage you to leave your own review and share your experience with our products. Check out our top customer reviews for insights from other vapers, and if you’d like to write reviews, simply visit the product page and follow the steps to submit your feedback.

(2) ASH: Facts at a Glance

(3) Bupropion and other non-nicotine pharmcotherapies

(4) Morrisons joins Tesco, Sainsbury's and Asda in removing best-selling Elf vape bar from sale after Mail investigation revealed £6 gadgets contained illegal level of nicotine

(5) UK's top-selling vape is stripped from shelves over illegal level of nicotine: Company admits 'inadvertently' breaking the law after it emerges products exceed limit

(6) Vaping: a Growing Concern in Secondary School Ages Children

(7) The Education Hub: Disposable vape ban and what it means for young people

Dan Overgage – is a former smoker of 10 years until he became a client of SMOKO E-Cigarettes.  Dan started working with SMOKO 5 years ago after successfully quitting using our e-cigarettes and works across our Customer Service and heads up our content creation and research with a strong focus on all things quitting smoking.  During his tenure with SMOKO, Dan has written countless blogs and consults with countless clients every day to help them to stay smoke-free.