AFFILIATE TERMS & CONDITIONS

(1)       These Terms & Conditions apply to participants in the SMOKO E-Cigarettes' Affiliate Programme (the “Programme”).

(2)       In these Terms & Conditions, “Company”, “we”, “us”, and “our” means Go For It Trading Limited t/a SMOKO E-Cigarettes a company registered in United Kingdom under number 8636899 whose registered office is at 18 Camden Road, Tunbridge Wells, TN1 2PT.

(3)       In these Terms & Conditions, “Affiliate”, “you” and “your” means the individual or organisation that is applying to become a participant in the Programme and who will accept these Terms & Conditions upon joining the same.

(4)       By accepting these Terms & Conditions you agree to be bound by them and shall enter into a binding agreement with us (the “Agreement”).

Definitions and Interpretation

In these Terms & Conditions the following terms shall have the following meanings:

“Business Day”

means any day other than Saturday or Sunday that is not a bank or public holiday;

“Commencement Date”

means the date of your acceptance;

“Commission Rate”

means the percentage of commission paid on net sales revenue set out in Sub-clause 10.2;

“Confidential Information”

means all business, technical, financial or other information created or exchanged between the Parties in the course of fulfilling their obligations under the Agreement;

“Current Term”

means the Term that the Parties may be in at any given time;

“Direct Referral”

means a sale to a customer who has been lead to the our website through your website where that customer can be tracked directly from your site to ours without any further intermediaries;

“Intellectual Property Rights”

means any rights subsisting in a copyright work, trade mark, patent or design and shall be construed in accordance with the Copyright Designs and Patents Act 1988, Trade Marks Act 1994 and Patents Act 1977;

“Registered Email Address”

means the email address of the Company as provided in the affiliate administration area or the email address of the Affiliate as provided in your Registration Data;

“Registration Data”

means the information provided by the Affiliate when registering for enrolment in the Programme;

“Returns Policy”

means our returns policy which can be found at https://smoko.com/pages/smoko-e-cigarette-orders-and-returns; and

“Term”

means the term of the Agreement, as defined in Clause 16 of these Terms & Conditions, during which you shall participate in the Programme under the terms and conditions set out in the Agreement.

Enrolment in the Programme

By enrolling in the Programme you agree that, at the time of registration, you will provide accurate and complete Registration Data and that you shall inform us of any changes in your Registration Data.

Upon your acceptance of these Terms & Conditions, subject to our approval and sub-clause 2.4 below, you will be sent an Affiliate Agreement in hard copy to sign and return to us.

We may, at our sole discretion, review your website following your acceptance of these Terms & Conditions. You will be informed within 15 Business Days of the outcome of your application. Following your acceptance of these Terms & Conditions, you will receive [further instructions to allow you to commence marketing our goods] AND/OR [details of what the affiliate will receive].We may, in our sole discretion, choose to reject any application for any reason (and are under no obligation to disclose such reasons). Reasons for which an Application may be rejected include, but are not limited to content on your website that:

is in any way unlawful, harmful, threatening, obscene, harassing, discriminatory, defamatory or otherwise objectionable;

facilitates or promotes violence, terrorism, or any other criminal activity;

is sexually explicit; orinfringes or assists or encourages the infringement of any intellectual property rights belonging to any party.

Company / Affiliate Relationship

Nothing in these Terms & Conditions shall constitute, or be deemed to create, a partnership between the Parties; nor, except as expressly provided, shall it designate, or be deemed to designate, any Party the agent of any other Party for any purpose.

Subject to any express provisions to the contrary in these Terms & Conditions, you shall have no right or authority to and shall not do any act, enter into any contract, make any representation, give any warranty, incur any liability, assume any obligation, whether express or implied, of any kind on our behalf or bind us in any way.

Website Links

In your affiliate administration area will be the requisite materials for a hyperlink to our website. These materials will include the HTML code for the link and [a graphic file] OR [a selection of graphic files] to which the HTML code should be applied.The HTML code as it appears in your affiliate administration area must be copied exactly and not altered in any way. Failure to comply with this condition may result in your receiving no credit for our sales that are generated through your website.

Under no circumstances may any of the graphic files provided by us be modified in any way without our prior written authorisation. You may not use graphic files of your own to link to our site.

All graphic files that we may provide for use as links may be displayed throughout your website as you deem appropriate [subject to our prior consent (which shall not be unreasonably withheld) which must be obtained in all cases].

We reserve the right to request the alteration or removal of a link from your website.You are required to assume full responsibility to maintain all links to our website from your website.

Site Maintenance and Content

Each Party shall be exclusively responsible for maintaining and updating its own website. Subject to the provisions of this Clause 5 and Clause 13 below, neither Party shall have any obligations to the other Party in relation to the maintenance or content of their website.

Subject to Sub-clause 5.3 of these Terms & Conditions, neither Party may host any content that:

is in any way unlawful, harmful, threatening, obscene, harassing, discriminatory, defamatory or otherwise objectionable;

facilitates or promotes violence, terrorism, or any other criminal activity;

is sexually explicit;

or infringes or assists or encourages the infringement of any intellectual property rights belonging to any party.

Neither Party shall be under any obligation to pre-screen any content added to their website by third parties; however in the event that either Party receives from the other a written notification of any content that falls within that described in Sub-clause 5.2 of this Agreement, such content must be removed within 15 Business Days of receipt of such notice.

Display of Company Information

As an affiliate, you are free to display pricing information relating to our products. It is your responsibility to keep such information up-to-date through your own efforts; we will not provide pricing information updates to you.

We reserve the right to alter pricing at any time in accordance with our own policies.

Customer Referral Requirements

Terms & conditions relating to the referral of customers to us via links on your website can be found on our website at https://smoko.com/pages/affiliate-terms-conditions.

We reserve the right to alter such terms & conditions at any time and will provide 5 Business Days’ written notice to you of any such alteration.

Orders

We undertake to use our best and reasonable endeavours to process and fulfil all orders placed by referred customers generated by affiliates.

We reserve the right to reject any orders that do not comply with the customer referral requirements detailed in Clause 7 of these Terms & Conditions.It shall be our full responsibility to ensure that all orders are completed. We shall be responsible for order entry, payment processing, handling, shipping, cancellations, returns and all subsequent customer service. You shall have no further involvement with the customer or the completion of the transaction and all customers will be made aware of the same.

Affiliate Sales Reporting

We will track the following elements of all sales:

origin;

volume;

and

revenue generated.

Full reports of all sales generated through the links on your website will be available in your affiliate administration area. We reserve the right to alter the form and content of such reports without notice.

Commission and Referral Fees

You will be paid commission at the rates set out in Sub-clause 10.2 on the net profits of sales generated through your website.Commission shall be calculated on the following basis:

Notwithstanding Sub-clause 10.2.2 all sales that result from Direct Referrals will attract a commission as set out in the Affiliate Program.Cookies [and IP logs] will identify customers that have previously been referred through your website. In the event that such customers are identified, sales will (unless referred directly from another affiliate’s website) attract a commission as set out in the Affiliate Program.

Sub-clause 10.2.2 shall apply only until the expiration or removal of our cookies by the customer or for a period 10 days after the most recent Direct Referral for a particular customer, whichever is earlier.In the event that a customer cannot be tracked, no commission will be paid.

Commission shall be calculated only once we have received payment in full from the customer. Only once payment has been received in full will sales be logged in your affiliate administration area [but will be shown as pending for 30 days after the order has been completed (this time period reflects the time limit set out in our Returns Policy)].

[Commission shall be paid to you on a monthly basis after the order has been completed (this time period reflects the time limit set out in our Returns Policy).]

OR

[Commission shall be paid to you when your total commission earnings reach £500. Commission will not be added to this total until 30 days after the order has been completed (this time period reflects the time limit set out in our Returns Policy).]

In the event of any refunds issued for any reason including, but not limited to, fraud and where such refunds are not incurred through any fault of ours, you may be contacted to arrange for the repayment of any related commission.

Any and all commission paid to you shall be based on sales revenue less any tax due; however you may still be liable to pay tax on your commission.

By accepting these Terms & Conditions you hereby acknowledge that you are solely responsible for the payment of tax on any income you may generate through your involvement in the Programme.

We reserve the right to modify our Commission Rates at any time. You will be given 5 Business Days’ prior written notice (the “Notice Period”) of any such change. You will be given the option to opt out of the Programme within the Notice Period and will, on the exercise of that option, be paid any Commission due to you [notwithstanding the total commission earnings requirement set out in Sub-clause 10.6 above].

Trade Marks

Upon your entry into the Programme, we shall grant to you a non-exclusive, non-transferrable, royalty free licence to use our trade marks, such trade marks being detailed in Schedule 1 to the Agreement and at https://smoko.com/ (our “Trade Marks”).

You may use our Trade Marks only to the extent required to establish links and perform your obligations as an Affiliate under these Terms & Conditions.In the event that you wish to use our Trade Marks for any purposes outside of these Terms & Conditions you must not do so without prior written consent, such consent not to be unreasonably withheld.By accepting these Terms & Conditions you hereby agree that:our Trade Marks shall remain the property of Go For It Trading Limited t/a SMOKO E-Cigarettes unless and until we assign those marks to a third party;

nothing in these Terms & Conditions shall be deemed to confer any ownership rights in our Trade Marks on you; and

you shall not contest the validity of our trade marks.

Intellectual Property

Unless otherwise expressly indicated and subject to Sub-clause 12.3 below, we are the sole and exclusive owners of all Intellectual Property Rights (“IPRs”) in our website including, but not limited to: all code, text, sound, video, graphics, photographs and other images that form a part of the site. We shall also be the sole and exclusive owners of all IPRs which may subsist in any supporting documentation which shall include, but not be limited to, site plans, maps, design sketches and other preparatory material.

We shall be the sole and exclusive owners of all IPRs which may subsist in all future updates, additions and alterations to our website, such material including any supporting documentation.

Unless otherwise expressly indicated, all IPRs in product images and descriptions belong to the manufacturers or distributors of such products as may be applicable.

Affiliate Warranties and Indemnity

In accepting these Terms & Conditions you hereby warrant and acknowledge that:Your website does not and will not contain any content that:is in any way unlawful, harmful, threatening, obscene, harassing, discriminatory, defamatory or otherwise objectionable;

facilitates or promotes violence, terrorism, or any other criminal activity;is sexually explicit; or

infringes or assists or encourages the infringement of any intellectual property rights belonging to any party.

Your website is and shall remain functional and, subject to the provisions of Clause 18 of these Terms & Conditions, reasonable downtime for maintenance or third-party access restrictions, accessible to all users of the internet;

All necessary authorities, consents and approvals have been obtained in respect of your obligations under these Terms & Conditions and will remain valid and effective throughout the Term;Your obligations under these Terms & Conditions shall constitute legal, valid and binding obligations on you. Such obligations shall be direct, unconditional and general obligations; and

You will not refer to us in any way in any unsolicited bulk email campaigns or other spamming practices that you may conduct.By accepting these Terms & Conditions you agree that you shall indemnify us in full against all liability, loss, damages, costs and expenses (including legal expenses) awarded against or incurred or paid by us as a result of, or in connection with:breach of any warranty given by you in relation to your website;

any claim that your website infringes the patent, copyright, trade mark or other intellectual property rights of any other person, except to the extent that the claim arises from compliance with any terms stipulated by us; and

any act or omission by you or your employees, agents or sub-contractors in performing your obligations under these Terms & Conditions.

Disclaimers

We make no warranty or representation that our website, the Programme, or any goods sold through the Programme will meet your requirements or those of your visitors, that they will be of satisfactory quality, that they will be fit for a particular purpose, that they will not infringe the rights of third parties, that they will be compatible with all systems, that they will be secure and that all information provided will be accurate.

We make no guarantee of any specific results from the use of our website or from enrolment in the Programme.We make no guarantee that our website shall remain functional and accessible to all users of the internet.

Liability

We shall not be liable to you for any indirect or consequential loss that you may suffer even if such loss is reasonably foreseeable or if we have been advised of the possibility of such loss being incurred.

Our entire liability to you in respect of any breach of our contractual obligations, any breach of warranty, any representation, statement or tortious act or omission including negligence arising under or in connection with these Terms & Conditions or the Agreement shall be limited to £0.

Notwithstanding any other provision in these Terms & Conditions, our liability to you for death or injury resulting from our own negligence or that of our employees, agents or sub-contractors shall not be limited.

Term and Termination

These Terms & Conditions and The Agreement shall come into force and become binding on the Commencement Date and shall continue in force for a period of 12 months from that date (the “Initial Term”).

Following the Initial Term, your enrolment in the Programme shall be renewed automatically for successive periods of 3 months (each a “Renewal Term”) unless and until terminated in accordance with this Clause 16.

Either Party may terminate the Agreement by giving 15 Business Days’ prior written notice to the other:at any time where the other Party has committed a material breach of these Terms & Conditions or the Agreement and such breach has remained unremedied 15 Business Days after receiving written notice of that breach; or

if the other Party enters into liquidation whether compulsory or voluntary (except for the purposes of bona fide reconstruction or amalgamation with the prior written approval of the other Party), or compounds with or makes any arrangement with its creditors or makes a general assignment for the benefit of its creditors, or if it has a receiver, manager, administrative receiver or administrator appointed over the whole or substantially the whole of its undertaking or assets, or if it ceases or threatens to cease to carry on its business, or makes any material change in its business, or if it suffers any analogous process under any foreign law.

Either Party may request the termination of the Agreement at the end of the Current Term for any reason provided that written notice is given at least 15 Business Days before the end of the Current Term.Upon the termination of the Agreement for any reason, you shall remove the links established under these Terms & Conditions.Upon the termination of the Agreement for any reason, all licenses granted shall also terminate.In the event that we terminate the Agreement in accordance with Sub-clause 16.2.1, any Commission owed to you at that time shall be forfeited.

Confidentiality

Each Party (a “Receiving Party”) shall keep the Confidential Information belonging to the other Party (a “Supplying Party”) confidential and secret and shall not use or disclose or make the Confidential Information available, directly or indirectly, to any person other than its officers and employees who need the Confidential Information to enable the Receiving Party to perform its obligations under these Terms & Conditions and provided that such officers and employees are also obliged to keep such Confidential Information confidential and secret. The foregoing obligations shall not apply to any information acquired by the Receiving Party which:at the time of its acquisition was in the public domain; or

at a later date comes into the public domain through no fault of the Receiving Party.

Each Party hereby agrees and undertakes:that all Confidential Information shall be and shall remain at all times the sole and exclusive property of the Supplying Party;

that its right to use Confidential Information shall wholly cease upon the termination of the Agreement; and

to return to the Supplying Party on termination of the Agreement all material embodying Confidential Information (including information stored on digital media) or any part thereof and all copies thereof.

Force Majeure

Neither Party to these Terms & Conditions shall be liable for any failure or delay in performing their obligations where such failure or delay results from any cause that is beyond the reasonable control of that Party. Such causes include, but are not limited to, power failure, Internet Service Provider failure, industrial action, civil unrest, fire, flood, storms, earthquakes, acts of terrorism, acts of war, governmental action or any other event that is beyond the control of the Party in question.

Severance

The Parties agree that, in the event that one or more of the provisions of these Terms & Conditions is found to be unlawful, invalid, or otherwise unenforceable, that / those provisions shall be deemed severed from the remainder of these Terms & Conditions. The remainder of the Terms & Conditions shall be valid and enforceable.

Notice

Unless otherwise stated in these Terms & Conditions, the Parties agree that all notices to be served under the Agreement shall be in writing and may be sent by email to the other Party’s Registered Email Address within 15 Business Days.

Entire Agreement

These Terms & Conditions shall embody and set forth the entire agreement and understanding between the Parties and shall supersede all prior oral or written agreements, understandings or arrangements relating to the Programme or the relationship between the Parties. Neither Party shall be entitled to rely on any agreement, understanding or arrangement not expressly set forth in these Terms & Conditions, save for any representation made fraudulently.Unless otherwise expressly provided elsewhere in these Terms & Conditions, the Agreement may be varied only by a document signed by both of the Parties.

General

No WaiverThe Parties shall agree that no failure by either Party to enforce the performance of any provision in these Terms & Conditions shall constitute a waiver of the right to subsequently enforce that provision or any other provision of these Terms & Conditions. Such failure shall not be deemed to be a waiver of any preceding or subsequent breach and shall not constitute a continuing waiver.

Non-exclusivityThe relationship between the Parties shall be and shall remain non-exclusive. Both parties are free to enter into similar relationships with other parties.

Non-assignmentYou may not assign any or all of your rights or obligations under these Terms & Conditions or the Agreement without our prior written consent, such consent not to be unreasonably withheld.

[Dispute Resolution (Arbitration)

It shall be agreed that where any dispute or difference relating to the Agreement or these Terms & Conditions arises between the Parties that matter shall be referred to the arbitration of a single arbitrator to be agreed between the Parties.]

Law and Jurisdiction

These Terms & Conditions and the Agreement shall be governed by the laws of England and Wales.[Any dispute between the Parties relating to the Agreement shall be fall within the jurisdiction of the courts of England and Wales.]