The business side of the tobacco industry can seem like a dark place, with companies making billions every year off the back of cigarettes. However there might be light at the end of the tunnel.


Recently a large group of investors worth $3.8 Trillion announced that they would no longer be investing in Tobacco.


The reason? The human cost.


We all know how terrible smoking is for you and how it is the largest preventable cause of death in the world. But until now that hasn't mattered to the business world.

Who Are They?

AXA, Calpers, Scor, AMP Capital and 50 other companies have formed a group which aims to raise awareness and urge companies not to invest in tobacco companies.


They announced that they will stop investing in tobacco companies and sell any stocks they have as soon as possible. As all combined they are worth over $3.8 Trillion, this is nothing to sneeze at.


In their statement they pledged "to openly support the tobacco control measures being taken by governments around the world".


They announced this to support World No Smoking Day, and that they want to help "address the health and societal impacts of tobacco."


Frankly it’s about time that the big investment companies changed to reflect modern responsibilities! Whether it is supporting renewable resources or investing in sustainable forestry.


Is This Important?

For the pessimistic out there this might just seem like a sneaky business move, with a bit of PR spin. After all the tobacco industry can't be that profitable, it kills over half of its long term users!


Sadly though this isn't true.


Tobacco is in fact still one of the best investments you can invest in. It has been ever since World War 2.


For example the Bloomberg tobacco producers index (which measures the price of shares in tobacco companies) showed that from 2009 tobacco shares have risen by 351%!


As Dan Caplinger, from The Motley Fool (a financial services company), wrote: "As a new year begins, there are reasons to believe that 2017 could be a great year to invest in tobacco stocks."


It is fair to say then from a purely business point of view, investing in tobacco is a great idea. This announcement then is important as it shows how attitudes are slowly changing.


In fact this is part of a larger movement in the finance industry. It's called Ethical and Responsible Investing and it has been slowly growing popular in the last few years.

Will it Change Anything?

The end of Big Tobacco though might take longer than many of us hope.


In 2014 the tobacco industry made $744 Billion, and that figure is predicted to grow.


With steps like this though and new laws like the EU TPD laws that have come into effect this year, the decision makers are trying to make a difference.


It may not be the most explosive announcement, but this really could be the beginning of the end for tobacco.


So If you want to be part of the solution, making the switch to an independent e-cigarettes brand will stop lining the coffers of Big Tobacco and will save even more money for yourself!


So if you want to make the switch give one of our starter kits a try, visit our website and what e-cigarettes can do for you.

About SMOKO Premium E-Cigarettes

SMOKO Premium Electronic Cigarettes is the UK’s leading brand of e-cigarettes.  Since starting in 2012, SMOKO has helped prevent the use of over 100,000,000 cigarettes. We have helped our customers save over £32,500,000 in extra disposable income.


SMOKO E-Cigarettes contains only the highest quality, pharmaceutical-grade ingredients. Which have been Made in the UK! The majority of e-cigarette brands sold in grocery and convenience stores, petrol stations and on-line use Chinese-made ingredients.


SMOKO Electronic Cigarettes contain only 4 ingredients vs. the 4,000 chemicals and 50 known carcinogens found in traditional cigarettes.


SMOKO – Amazing flavour, realistic smoking sensation and quality you can trust4


 Photo by Stephen Hocking on Unsplash

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